Direct Digital Holdings
Fatou Bah is an experienced Event Marketing Manager at Direct Digital Holdings since January 2024, overseeing integrated marketing campaigns and driving event attendance. In addition to this role, Fatou serves on the Board of Directors for Black Girl Hockey Club, advocating for inclusivity in the sport for Black women. Fatou has held various marketing and customer success positions at Constellation, Operative, and LiveIntent, where responsibilities included managing events, developing go-to-market strategies, and supporting business development. Fatou’s career began at Viacom and includes a strong foundation in marketing, sales, and event management, supported by a Bachelor's degree in Sociology and History from New York University.
Direct Digital Holdings
1 followers
Direct Digital Holdings (Nasdaq: DRCT), owner of operating companies Colossus SSP, Huddled Masses, and Orange 142, brings state-of-the-art sell- and buy-side advertising platforms together under one umbrella company. Direct Digital Holdings' sell-side platform, Colossus SSP, offers advertisers of all sizes extensive reach within general market and multicultural media properties. The company's subsidiaries Huddled Masses and Orange142 deliver significant ROI for middle market advertisers by providing data-optimized programmatic solutions at scale for businesses in sectors that range from energy to healthcare to travel to financial services. Direct Digital Holdings' sell- and buy-side solutions manage approximately 79,000 clients monthly, generating over 98 billion impressions per month across display, CTV, in-app and other media channels. The company has been named a top minority-owned business by The Houston Business Journal.