Jonathan Rolley

Jonathan Rolley has extensive experience in various roles within the marketing and media industry. Jonathan started their career as a Marketing Development Specialist at Stanley Black & Decker, Inc. in 2005. Jonathan then worked as a Key Account Manager at Australian Radio Network from 2007 to 2010, where they developed radio strategies to increase lead generation and drive sales for clients. Jonathan joined Nine in 2010 as a Network Executive, responsible for launching and establishing the Digital TV networks GO! and GEM. Jonathan successfully increased the fill rate of advertisers on these channels from less than 15% to over 80% within 12 months. In 2011, they became an Account Director at TorchMedia, where they partnered with FMCG brands to design advertising and media strategies that influenced consumer behavior in supermarkets. From 2012 to 2013, they worked as a Development Director at Student Edge, Australia's largest youth membership platform, where they facilitated exclusive deals and competitions for students. In 2013, they founded Distress Rate Media, a company that helps networks monetize unsold advertising inventory. Currently, they are the CEO of Direct Response Media, APAC's leading performance marketing agency, where they focus on delivering immediate and measurable ROI for clients through traditional and digital platforms.

Jonathan Rolley obtained a Master's degree in Marketing from Deakin University, which they attended from 2005 to 2007. Prior to that, they pursued a Bachelor's degree in Industrial Design with a focus on Product Design/Development at RMIT University, where they studied from 2002 to 2005.