Priyanka Panchmatia

Director, Brand Management and Strategy at Directi

Priyanka Panchmatia has a diverse work experience in various industries. Priyanka started their career at Nomura Securities as a Business Analyst from July 2011 to April 2012. Priyanka then joined 3M as a Marketing Intern in August 2013 for a short-term internship.

In 2014, Priyanka joined SKP Group where they initially worked as a Consultant from May 2014 to September 2015. Later, they were promoted to the role of Sales Marketing Manager and worked from October 2015 to April 2017.

In 2017, Priyanka joined Directi as an Associate Brand Manager. Priyanka was responsible for developing the brand strategy for .ONLINE, including the vision, brand identity, and positioning. Priyanka also played a key role in designing and developing the ecommerce website for .ONLINE. Their tenure at Directi lasted from May 2017 to May 2018.

Currently, Priyanka holds the position of Director of Brand Management and Strategy at Radix, Directi. Priyanka took on this role in July 2020 and is responsible for overseeing the brand management and strategy for the company's new domain names.

Overall, Priyanka's work experience showcases their expertise in brand management, marketing, and strategy development across different industries.

Priyanka Panchmatia started their education in 1994 at Walsingham House School, where they studied Mathematics and Computer Science until 2005. From 2005 to 2007, they attended Jai Hindu jobs, focusing on science. Later, from 2008 to 2011, Priyanka pursued their Bachelor of Technology (B.Tech.) in Information Technology at the University of Mumbai. In 2012, they enrolled in SP Jain Institute of Management and Research, where they completed their PGDM degree in Marketing in 2014.

Links

Previous companies

Nomura logo
3M logo

Timeline

  • Director, Brand Management and Strategy

    July, 2020 - present

  • Associate Brand Manager

    May, 2017

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