Paula Brabo Sousa

Paula Brabo Sousa has worked in various roles and companies throughout their career.

Paula started their experience in the gastronomy sector, where they worked as an intern and eventually became a leader in the kitchen. In this role, they gained experience in leadership, team management, and supervision. Paula was also responsible for inventory control, materials purchasing, and equipment planning. Additionally, Paula participated in event organization and planning during this time.

In 2019, Paula joined Médecins Sans Frontières Brésil - MSF as a Resource Collector. Paula worked on online fundraising projects through various channels such as WhatsApp, email marketing, and crowdfunding links. Paula initially worked on-site and later transitioned to remote work. Paula'sresponsibilities included presenting and discussing the organization with potential donors to motivate and persuade them to contribute.

In 2022, Paula joined Lacrei as a UX Writer, working in a multidisciplinary team alongside designers, UX researchers, product owners, and scrum masters. Paula was involved in writing, creating, and reviewing texts and microcopies for digital interfaces. Paula also focused on content validation and improvement, ensuring consistency with Lacrei's brand voice and tone.

Currently, Paula works at Dito CRM as a Content Designer, starting in 2022. No specific details about their role are mentioned.

Overall, Paula has a diverse professional background with experience in leadership, team management, event planning, fundraising, and UX writing.

Paula Brabo Sousa has a diverse education history. Paula completed their Master of Business Administration (MBA) with a specialization in Digital Strategic Marketing at Descomplica from 2020 to 2021. Prior to that, they pursued a post-graduate degree in the history of food and cultural heritage at Universidade de Santa Cruz do Sul from 2018 to 2019. In 2011 to 2013, they obtained a Curso Superior de Tecnologia (CST) focusing on Gastronomy from UFCSPA.

In addition to their formal education, Paula has also obtained various certifications in different fields. In 2022, they completed a workshop on UI Design and Figma at Deploy UX, as well as a course on UX Research for beginners at Domestika. Paula also acquired skills in bot development through a course called "Hello Bot" at Letsbot. Furthermore, they completed a course on copywriting principles for advertising at Domestika and gained knowledge in agile methods through "Fundamentos de Métodos Ágeis" at Canal Valor, all in 2022. Paula's certifications in UX writing include "Introdução ao UX Writing" at Domestika, "UX Writer e Conteúdo Digital" at Aldeia.cc, and "3 Dias de UX Writing: conceitos, boas práticas e ferramentas" at EBAC - Escola Britânica de Artes Criativas e Tecnologia, all obtained in 2021. Paula also holds certifications in e-mail marketing from Senac Brasil, social marketing from Portal Educação, HTML basics from Fundação Bradesco, and marketing for entrepreneurs from Sebrae, all acquired in 2020. Lastly, Paula completed courses in copywriting, content review for the web, and content production for the web at Rock University in 2021.

Based on the provided information, it can be concluded that Paula Brabo Sousa has a strong educational background in marketing, digital strategy, gastronomy, and cultural heritage. Paula has also pursued multiple certifications and courses to enhance their skills in UX writing, copywriting, UI design, bot development, and agile methods.