Alex Granat FIDM

Alex Granat FIDM has a diverse work experience in various roles and industries. In 2015, Alex served as the Chair of the AI committee and the customer data council at DMA UK, where they provided guidance and promoted best practices in integrated martech, data management, AI, and more. In 2018, they joined Livewire Data Strategy Consultancy as the Managing Director, focusing on enabling businesses to gain valuable insights, build industry-leading applications, and automate tasks using Artificial Intelligence and Machine Learning techniques. Concurrently, they also worked at the Cabinet Office as a Commercial and Contract Management Capability Assessor and an IPA High Risk Project Reviewer. In 2018, they began their role as a Lecturer at The Institute of Data and Digital Marketing (IDM), where they stayed until 2022. Their work experience demonstrates expertise in data strategy, consultancy, leadership, and education in the field of marketing and technology.

Alex Granat FIDM attended London South Bank University from 1989 to 1993, where they obtained a BSc (Hons) degree in Physics, Chemistry, and Scientific Computing. Prior to that, from 1981 to 1989, they attended Hasmonean High School. Alex also has additional certifications, including being a SME Leadership Mentor from Be the Business, obtained in May 2019, and a Fellowship in Digital Marketing (F IDM) from the Institute of Digital Marketing (IDM), obtained in December 2017.