Lisa McLauchlan has a diverse work experience spanning several years. Lisa is currently working as the Regional Manager for DMA Talent at DMA (Data & Marketing Association) UK since September 2021. In this role, they focus on building a vibrant DMA community in Scotland by improving engagement with members, stakeholders, and growing the community. Lisa manages and supports the DMA Scotland Council, DMA Scotland Talent Hub, and other Councils and Committees. Lisa also collaborates with partners, including education, to build and strengthen the DMA community in Scotland.
Before joining DMA UK, Lisa worked at Apex Hotels from September 2014 to August 2015 as a Marketing Project Manager. Prior to that, they held the position of Marketing Executive at Apex Hotels from May 2006 to September 2014. Lisa'sresponsibilities in these roles included supporting hotel departments in achieving their objectives through marketing activities, managing offline marketing activity, and organizing photoshoots and video shoots of hotels and products within hotels. Additionally, Lisa worked as a Sales Co-ordinator at Apex Hotels from July 2004 to May 2006.
Earlier in their career, Lisa served as a Senior Reservations Co-ordinator at The Witchery By The Castle Limited from November 2002 to July 2004. Lisa also worked as a Tourism Advisor at VisitScotland (Edinburgh & Lothians Tourist Board) from 1996 to 1998.
Overall, Lisa McLauchlan has extensive experience in various marketing and management roles, with a particular focus on building communities, supporting stakeholders, and implementing marketing strategies.
Lisa McLauchlan has a diverse education history. In 1995, they earned their BA (Hons) degree in Hospitality & Tourism Management from Queen Margaret University. Lisa then pursued further education in the field of marketing, completing the CIM Professional Diploma in Marketing at Edinburgh Napier University from 2008 to 2009, with a focus on research, planning, and communication. In 2010, Lisa attended Cambridge Marketing College and obtained the CIM Professional Diploma in Marketing, specializing in Marketing Management in Practice. Lisa continued to enhance their skills in digital marketing by taking a short course (3 days) at the Institute of Data & Marketing (IDM) in 2016, titled Digital & Direct Marketing: The Complete Guide. Lisa also attended various programs at IDM, such as Customer Data Strategy (2021), GDPR (2020 and 2017), Digital Copywriting (2018), and Digital Marketing Strategy (2017). Lisa's educational background reflects their dedication to expanding their knowledge in marketing and staying up-to-date with the evolving digital landscape.
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