Liliana Bauer

Liliana Bauer has a diverse and extensive work experience in marketing and strategy roles. Liliana started their career at Coca-Cola FEMSA in 2000, where they worked in marketing and trade marketing. Liliana then moved on to Citibank, where they held roles as a Regional Marketing Manager in Latin America and a Senior Marketing and PR Manager in Brazil. In 2011, Liliana joined HSBC, where they worked in various senior marketing positions, including Regional Marketing Executive, Regional Senior Marketing Manager, and Senior Marketing Manager. Liliana then worked at Bradesco Cartões as a Marketing Executive in Strategic Planning. In 2016, Liliana joined WEX as a Marketing & Strategy Director, where they developed strategic marketing plans and managed budgets. Liliana then worked at Quero Educação as the Head Of Marketing, B2C, where they focused on consumer outreach, brand positioning, and campaign effectiveness measurement. Liliana also served as the Chief Marketing Officer at Remessa Online powered by Beetech, where they led marketing and planning teams and optimized investment planning. Their most recent role was at Vector Business Services as a Business Strategy Director, where they were responsible for structured credit offer operation and product planning. Liliana is currently the Marketing Director at Docket Brasil, where they oversee marketing operations.

Liliana Bauer obtained their Bachelor's degree in Marketing from Universidade Presbiteriana Mackenzie between the years 2000 and 2004. Subsequently, they pursued their MBA in Business Administration from FGV - Fundação Getulio Vargas, completing it from 2004 to 2006.