Tomas Mendoza is a seasoned digital analyst with extensive experience in web measurement architecture and performance marketing. Currently serving as a Digital Analyst at Avenga and a Senior Technical Digital Analyst at Copilot Agency, Tomas specializes in implementing and troubleshooting Google Analytics and Google Tag Manager configurations. Previous roles include Senior Digital Analyst and Performance Marketing Manager at doinGlobal, where Tomas focused on analytics implementations and conversion funnel optimization. With expertise in managing Google Ads and Facebook Ads campaigns, Tomas has also held positions at Infracommerce Latam, Xcapit, Autocity, and other organizations, contributing to campaign strategy, execution, and performance analysis. Educational background includes a degree in Computer Science from Universidad Nacional de Córdoba and a degree in Systems Analysis from Universidad Centro Occidental 'Lisandro Alvarado'.
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