Marica Ostrowski

Marica Ostrowski has extensive work experience in the field of brand strategy and market research. Marica has held various positions in different companies throughout their career.

From 1999 to 2000, Ostrowski worked as a Research Manager at McCann Erickson, where they provided research and planning analysis for clients such as Buick, Hotjobs.com, and Delphi.

In 2000, they joined JWT as a Senior Account Planner for Ford Division, where they developed and provided creative strategies based on market research data. Marica also managed research projects and conducted data analysis.

Ostrowski then worked at Doner Advertising in 2005 as a Senior Brand Planner, where they analyzed market data and conducted qualitative and quantitative research to develop creative insights and adapt brand strategies across communication initiatives.

In 2006, they joined Woelfel Research as a Senior Project Manager, where they designed, managed, and analyzed qualitative and quantitative research projects for various clients. Marica also advised clients on research methodologies and managed project requirements.

Ostrowski returned to Doner in 2012, initially as a Brand Strategist and later as a Strategy Director. In these roles, they designed and analyzed research projects, interpreted market data, and developed creative insights and strategies for the brand and consumer.

Overall, Ostrowski's work experience showcases their expertise in brand strategy, market research, data analysis, and project management.

Marica Ostrowski obtained a Bachelor of Business Administration (BBA) degree in Marketing/French from Western Michigan University - Haworth College of Business, where they studied from 1994 to 1996. Prior to that, they also pursued French Language and Literature at the University of Michigan from 1991 to 1993. Marica Ostrowski holds additional certifications in Unconscious Bias V3.1 and Microaggressions in the Workplace (LBW) from Traliant, obtained in 2022.