Donna Biernadski

Vice President Brand at Double Good

Donna Biernadski has a strong background in marketing, with a focus on brand development and strategic planning. Donna currently holds the position of Vice President Brand at Double Good since November 2021. Prior to this, they served as Vice President Marketing at Kohl Children's Museum from 2019 to December 2021.

Donna has held various leadership roles throughout their career. As Vice President, Brand at Flexera from 2018 to 2019, they successfully transformed the company into a category-leading business by implementing strategic marketing initiatives and developing a new brand messaging and marketing plan.

Before joining Flexera, Donna was the Assistant Vice President, Global Marketing at Northwestern University from 2014 to 2018. Donna played a key role in establishing the university's brand position and marketing plan, which resulted in a significant increase in its national and global reputation and awareness.

From 2011 to 2014, Donna worked as the Senior Vice President, Marketing at Digitas, where they created and managed omni-channel campaigns and digital customer experiences for Fortune 100 clients. Donna achieved impressive results, including driving record-breaking sales for telecom Sprint with an award-winning digital campaign.

Donna's experience also includes serving as the Vice President of Marketing at The Morton Arboretum from 2010 to 2012, where they introduced new strategies to drive visitor engagement and successfully implemented the US premier of an after-dark interactive lighting display.

Earlier in their career, Donna held leadership positions at Wunderman, Euro RSCG, and DDB, where they focused on driving revenue growth, aligning stakeholders, and leading strategic marketing initiatives for various clients, including Sprint and Hyatt.

Overall, Donna Biernadski has a proven track record of driving successful brand development and strategic marketing initiatives across a range of industries. Donna'sexpertise lies in transforming businesses, leveraging integrated marketing strategies, and driving engagement and sales through innovative campaigns.

Donna Biernadski has a Master of Science (MS) degree in Integrated Marketing from Northwestern University. Donna also holds a Bachelor of Business Administration (BBA) degree in Marketing from Loyola University Chicago.

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Timeline

  • Vice President Brand

    November, 2021 - present