Garrett Scanlon, MBA

Garrett Scanlon, MBA has held various roles in the marketing and advertising industry since 2013. In 2013, they were an Editorial Assistant / Web Content Manager at Affinity Connection Inc. where they managed the development, design, and distribution of monthly electronic newsletters and web site content for 90 clients. Garrett also conducted writing, editing, copy-editing, proofreading, and design work for print newsletters with audiences of 1,000+ readers.

In 2015, Garrett worked as an IT Technical Recruiter at The Judge Group. In this role, they negotiated contract and direct hire permanent placement deals in the IT sector. Garrett also secured a $25,000 fee for an executive placement to break a new account with a large Japanese firm.

Also in 2015, Garrett worked as a Marketing Research/Teaching Assistant at Penn State University. Garrett developed marketing research questions and created research surveys using Qualtrics. Garrett also analyzed and manipulated raw research data using Microsoft Excel.

In 2017, Garrett worked as an IT Technical Recruiter at The Judge Group and as a Marketing Associate at ThermOmegaTech, Inc. At The Judge Group, they negotiated contract, contract to hire, and direct hire permanent placement deals between clients and candidates. At ThermOmegaTech, Inc., they managed social media posts on LinkedIn, Facebook, and Twitter using Hootsuite.

In 2018, Garrett worked as a Sr. Media Buyer at Cheviot Performance Marketing. In this role, they developed online advertising campaigns on platforms including Facebook Business Manager, Yahoo Gemini, and Outbrain. Garrett also designed and built web site landing pages using Unbounce and WordPress.

Since 2019, Garrett has been a Sr. Manager, Paid Media at Dr. Squatch. Garrett has led paid media strategy for major partnerships including Star Wars, Batman, Spiderman, Justin Herbert. Garrett has managed advertising campaigns on platforms including Facebook, Instagram, Google, YouTube, SnapChat, Pinterest, Reddit, and Criteo. Garrett has also reached the CPG Vertical of Facebook, reserved for the largest CPG advertisers on the platform.

Garrett Scanlon, MBA has an extensive education history. Garrett began their studies in 2006 at Springfield Township High School, graduating in 2011. Garrett then attended Penn State University, taking engineering coursework from 2011 to 2013. Garrett then attended Penn State Abington, earning a Bachelor of Science in Business - Management/Marketing option and Information Sciences & Technology minor in 2017. In 2017, they also began their studies at Penn State Great Valley, earning a Master of Business Administration - MBA in Business Administration and Management, General in 2018. Additionally, Garrett Scanlon, MBA has obtained numerous certifications from institutions such as Snap Inc., LinkedIn, Postscript, and Lynda.com, ranging from Social Media Marketing to SEO Fundamentals. Most recently, they obtained a Klaviyo Product Certification in July 2021.