Rachel Lynch

Senior Manager, Performance Marketing & Analytics at Draper James

Rachel Lynch has a diverse work experience. Rachel began their career in 2017 as a Visual Merchandising Associate at AMERICAN EAGLE OUTFITTERS INC., followed by a role as a Sales Associate at ZARA USA in 2018. In 2019, they interned at Kleinfeld Bridal and worked as a Digital Marketing + E-Commerce Associate and Email and Social Marketing at giggle. In 2021, they joined Draper James as a Performance Marketing Manager and Retention Marketing Associate. At giggle, they created and launched paid social campaigns, managed email and social marketing calendars, collaborated on product management activities, implemented email flows, designed email campaigns, built segmentation strategies, performed A/B tests for optimization, and drove email acquisition. Rachel also created assets for email, website homepage, and social media, managed social media, influencer relations, and brand partnerships including giveaways.

Rachel Lynch attended Mercyhurst University from 2015 to 2018, and then attended the Fashion Institute of Technology from 2018 to 2019, where they earned an Associate of Arts and Sciences in Fashion Business Management.

Links

Previous companies

Giggle logo