Rodrigo Vaz da Silva

Rodrigo Vaz da Silva has a strong background in marketing analytics and user acquisition. Rodrigo is currently working as the Director of Marketing Analytics at Dream Games since May 2023. Prior to that, they served as the Interim Head of User Acquisition at Capital.com from January 2023 to March 2023. Before that, they worked as a Growth Consultant from November 2022 to March 2023.

Rodrigo's most significant experience comes from their time at King, where they held multiple roles. Rodrigo was the Senior Director, Global Growth & UA Analytics from October 2021 to November 2022. Before that, they served as the Director and Associate Director of Global Growth & UA Analytics, handling responsibilities related to user acquisition analytics. Rodrigo initially joined King as a Senior Business Performance Manager - User Acquisition in September 2017 and worked in this role until September 2019.

Prior to their experience at King, Rodrigo worked at Sky as a Marketing Strategy Controller from May 2016 to August 2017. Rodrigo also gained valuable experience at Sony Mobile Communications as the Strategic Insights Manager for Product & Channel Lead from October 2015 to May 2016. Rodrigo undertook various responsibilities in this role, including performance tracking, competitor tracking, and customer satisfaction insights.

Rodrigo's earlier experience includes roles at Sony Mobile Communications as a Marketing Strategy Manager for Global Sales & Marketing from June 2014 to September 2015 and as a Management & Planning Officer for Global Sales & Marketing from September 2013 to June 2014. Rodrigo also worked at Sony Electronics as a Retail Development Officer from August 2012 to August 2013.

Rodrigo started their career as a Digital Marketing Specialist at Sony Music Entertainment from March 2010 to September 2010. In this role, they developed social strategies, forged strategic partnerships, and executed successful digital marketing strategies for commercial artist launches.

Before their experience at Sony Music Entertainment, Rodrigo worked as an Account Manager at Lead Solution from January 2009 to August 2009.

Overall, Rodrigo Vaz da Silva has gained extensive expertise in marketing analytics, user acquisition, strategic insights, and digital marketing throughout their career.

Rodrigo Vaz da Silva's education history includes a variety of academic experiences. In 2012, they attended ESCP Business School for an exchange semester, where they pursued International Business Administration. From 2010 to 2012, they pursued a Masters degree in International Business Administration at Universidade Católica Portuguesa. In 2008, they participated in an exchange year at Universitat de Barcelona, focusing on Marketing and General Business. Rodrigo'sundergraduate studies took place from 2004 to 2008 at Escola Superior de Comunicação Social, where they completed a Bachelor's degree in Advertising and Marketing.

Apart from formal degrees, Rodrigo has also obtained several certifications. In 2023, they received certifications from Vexpower in "Comparing Attribution to MMM," "What price maximizes profit?," and "How do I build a marketing mix model?." In 2022, they obtained the "Apple Search Ads Certification" from Apple and the "Snap Connect: Mobile Gaming" certification from Snap Inc.