Sydney Medema

Sydney Medema is an accomplished Senior Affiliate Manager with extensive experience in the affiliate marketing and performance PR sectors. Currently at Dreamday, Sydney manages key client accounts including Ring Concierge and ILIA, driving brand awareness and revenue. Prior roles include leading senior affiliate management at Gen3 Marketing, achieving significant growth in annual revenues and return on ad spend for Gap and Gap Factory. Sydney has also excelled at Rise Interactive, Rakuten Advertising, and across various agencies, demonstrating strong leadership in team management, strategic recommendations, and budget oversight. Sydney's educational background includes a Bachelor of Science in Marketing, Management, and Leadership from Miami University, complemented by an international business program at the University of Louisville.