Avi Savar

Avi was Founder and Chief Strategy Officer of digital advertising agency Big Fuel. Founded in 2004, Big Fuel grew to become the largest pure-play social media agency globally -- with over 120 employees and clients that included Walmart, Budweiser, GM, Samsung, Ally Bank, Bridgestone, AFLAC, T-Mobile, Carnival Cruises, and more. In June 2011, Avi led Big Fuel to a successful acquisition by French media giant Publicis Groupe, giving Big Fuel a global footprint and making it the most dominant social media agency worldwide. In addition to being the author of Content to Commerce: Engaging Consumers Across Paid, Earned & Owned Channels, in 2012 Avi was named President of the Cannes Lions Branded Content Jury. He also sits on the board of the Social Media Advertising Consortium (SMAC), the American Express Digital Advisory Board, 4A's Social Media Committee and serves as an advisor to several non-profit's, including UJA Federation and Grameen America. Additionally, Avi is an active investor and advisor to several media and technology companies, including Domino, Promoboxx, Proclivity Media, CMP.LY, Hyphen Lab, DietBet, Wellcaster, Seedfeed, NailSnaps, Trap.it, Plyfe, Magnesis, Know Your Crew, among others.