Rachel Wall Jaiven

Marketing Director, Häagen-dazs at Dreyer's Grand Ice Cream

Rachel Wall Jaiven has a strong background in brand management and marketing. Rachel began their career as a Marketing Specialist at 3Com in 2000 and then moved on to become a Client Relationship Manager at VolunteerMatch from 2002 to 2005. In 2006, they interned as an MBA Marketing Intern at Nestlé.

From there, Rachel joined Nestlé in various roles, including Marketing Associate for Nescafé Taster's Choice and Nescafé Clasico, and then for Nescafé Dolce Gusto. Rachel then served as a Brand Manager for Ovaltine and Nestlé Hot Cocoa, where they achieved profitability for the first time in years and grew Ovaltine revenue. Rachel then went on to become a Brand Manager for Skinny Cow Ice Cream, where they successfully introduced several new products.

Rachel's next role was as a Brand Manager for Outshine Frozen Snacks, where they propelled the brand to a market-dominating position through purpose-driven campaigns and delivered a significant gain in brand awareness. Rachel then became a Brand Manager for Dreyer's/Edy's Ice Cream, maintaining the brand's market position and securing licensing partnerships to create a new segment.

At Nestlé, Rachel also held the position of Associate Director for Häagen-Dazs Communications and Strategic Channels Acceleration. Rachel defined the strategic vision and delivered strong sales growth, positioning Häagen-Dazs as the leading brand. Rachel also served as a Brand Manager for Häagen-Dazs, leading multiple marketing campaigns and achieving impressive growth in earned media impressions.

Most recently, Rachel worked as the Marketing Director for Häagen-Dazs at Dreyer's Grand Ice Cream, where they were responsible for leading the largest Froneri brand and driving growth for the portfolio. Rachel successfully spearheaded a brand transformation for Häagen-Dazs, resulting in significant growth.

Overall, Rachel Wall Jaiven has demonstrated a track record of success in brand management and marketing, consistently delivering strong results and driving growth for the brands they have worked with.

Rachel Wall Jaiven has a Bachelor of Arts degree in Psychology, Magna cum laude, from Wellesley College. Rachel also holds a Master of Business Administration degree with a focus on Marketing from UCLA Anderson School of Management. However, no specific start or end years were provided for either of their educational experiences.

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Timeline

  • Marketing Director, Häagen-dazs

    February, 2020 - present