Estefanía Xacur Novelo

Estefanía Xacur Novelo has a diverse range of work experience in the marketing and influencer marketing fields. Estefanía has held various roles in companies such as Drimer, MARCO, Feedy, 21 Buttons, Influencity, Mediacore Solutions, Diehl Metering Hydrometer GmbH, Secretaria de Turismo del Estado de Campeche, and Carmen Country Club.

Starting with their most recent role, Estefanía is currently the Head of Marketing at Drimer. Prior to that, they worked as a Social Media Marketing Specialist at MARCO, where they collaborated on strategic proposals, managed social media campaigns, and created content calendars. Estefanía also served as the CMO at Feedy, where they developed and executed branding and influencer marketing strategies.

Estefanía has extensive experience in influencer marketing, having worked as an Influencer Marketing Consultant for small agencies and freelancers, as well as an Influencer Marketing Manager at 21 Buttons. In these roles, they managed influencer marketing projects, onboarded influencers, and achieved significant organic growth on social media platforms.

In addition to their influencer marketing experience, Estefanía has worked as a Strategy Advisor and Account Executive at Influencity, where they conducted market analysis, pitched marketing strategies, and built relationships with clients. Estefanía also gained experience in the media industry during their internship at Mediacore Solutions, where they prospectus new accounts and created strategic presentations.

Before entering the marketing field, Estefanía had internships at Diehl Metering Hydrometer GmbH and the Secretaria de Turismo del Estado de Campeche, where they gained valuable experience in planning and marketing. Estefanía also worked as an Executive Assistant at Carmen Country Club, where they managed office operations and liaised with the Collection and Legal Department.

Overall, Estefanía Xacur Novelo has a strong background in marketing, with a focus on influencer marketing, social media management, branding, and strategic planning. Estefanía has a proven track record in achieving significant growth and building relationships with influencers and clients.

Estefanía Xacur Novelo's education history is as follows:

- From 2009 to 2013, they attended the Universidad Autónoma de Campeche and obtained a Bachelor's degree in Administration and Finance.

- In 2015, they completed a course in Digital Marketing at CEF Centro de Estudios Financieros.

- Also in 2015, they completed a practical course in Stock Exchange and Financial Markets at CEF Centro de Estudios Financieros.

- In 2016, they obtained certifications in Adwords Fundamentals, Adwords Mobile, Adwords Search, and Adwords Shopping from Google.

- In 2016, they completed a Master of Business Administration (MBA) program with a specialization in International Business/International Trade at CEF Centro de Estudios Financieros.

- In 2017, they completed an English C1-C2 program at Cámara de Comercio de España.

- In 2017, they completed a course in International Business Environment and Global Strategy through edX.

- In 2022, they obtained certifications in Fundamentals of Digital Marketing from Google Digital Garage, Copywriting for Social Media from Domestika, and Creating a Visual Strategy for Social Media from Domestika.

- In 2013, they obtained a Workplace Competency Accreditation in Microsoft Office from Universidad Autónoma de Campeche.