Lauren Smiley

Group Business Development Director at Droga5

Lauren Smiley has a diverse work experience spanning various industries. Lauren currently holds the position of Group Business Development Director at Droga5 since February 2022. Prior to that, they worked as a Business Development Director at Red Antler from January 2021 to January 2022.

From 2016 to 2021, Lauren worked at TBWA\\Chiat\\Day in multiple roles. Lauren served as the Director of Business Development, overseeing the agency's strategic growth from October 2019 to January 2021. Before that, they launched and directed the business for Design by Disruption (DXD), TBWA\\Chiat\\Day's independent design agency, as a Business Director from January to December 2019. Lauren also worked as a Senior Project Manager from March 2016 to December 2018, overseeing various campaigns and demonstrating strong team management and strategic planning skills.

Prior to TBWA\\Chiat\\Day, Lauren worked at Propeller Communications, Inc. from 2012 to 2016. During their time there, they held positions such as Account Executive, where they managed marketing and sales accounts, and Account Manager. Lauren also worked as a Production Assistant, assisting in video and media production and facilitating client communications.

Earlier in their career, Lauren served as a Public Relations Manager at Shopptique, Inc. from December 2011 to May 2012. Lauren also worked as a Reporter/Anchor at WUFT-TV and as a General Assignment Intern at NBC News-Washington Bureau. Additionally, they served as an On-Air Host/Producer at AM850 WRUF News.

Overall, Lauren's work experience showcases their expertise in business development, project management, and strategic planning across various industries.

Lauren Smiley completed their Bachelor of Science (B.S.) in News Telecommunications and Bachelor of Arts (B.A.) in Political Science from the University of Florida between 2007 and 2011. Their field of study during this time included Broadcast Journalism and Political Science. In 2010, Lauren also attended the Institute on Political Journalism at Georgetown University. Additionally, during the same year, they studied International Affairs & the Public Sphere at the Paris Research Center.

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