Federico del Savio

Federico Del Savio is a seasoned marketing professional with extensive experience in performance marketing and strategic planning. Currently serving as the Country Marketing Manager for DR SMILE in Italy, Federico has effectively localised central marketing strategies to cater to local consumer preferences and has optimised performance marketing channels, resulting in enhanced conversion rates. Prior roles include Performance Marketing Manager at Blinkist, where responsibilities spanned Google Ads, Apple Search Ads, and SQL reporting, and Online Marketing Analyst at Segmatic, focusing on optimising paid search advertising for multinational e-commerce clients. Federico's educational background includes a Master of Science in Digital Marketing from UCD Michael Smurfit Graduate Business School and degrees in Economics from Alma Mater Studiorum – Università di Bologna and Università degli Studi di Ferrara.