Peter Winther Borup

Peter Winther Borup is a seasoned marketing professional with extensive experience in various leadership roles. Currently serving as Senior Marketing Project Manager at DS Smith since January 2022, Peter is responsible for developing innovative marketing concepts and strategies while collaborating closely with top management and sales teams. Previous roles include Brand Manager and Trade Marketing Manager at Pernod Ricard, where Peter managed P&L and brand activities across the Wine and Whisky categories, and executed trade marketing strategies in Denmark and the German border shops. Other notable positions held include Marketing Coordinator at Det Nordjyske Mediehus and Hamleys of London, as well as Travel Retail Manager at P/F Smyril Line, demonstrating a robust background in both digital and traditional marketing channels. Peter holds a Master of Arts in Communication from Aalborg University and has additional qualifications from Niels Brock and EUC Nord.