Alice van der Vliet

Alice van der Vliet has extensive experience in employer branding, recruitment marketing, and marketing communications. Alice has held various leadership roles in global companies such as DSM-Firmenich, DSM, Signify, Philips Lighting, and The Adecco Group. Alice has been responsible for developing and driving employer branding strategies, optimizing the Employee Value Proposition, and increasing brand awareness. Alice has also managed teams, developed marketing and business development plans, and conducted market research. Alice's expertise lies in crafting narratives, igniting engagement, and nurturing advocacy to instill a culture of progress aligned with the organization's purpose and values.

Alice van der Vliet attended Hanzehogeschool Groningen / Hanze University of Applied Sciences Groningen from 1993 to 1998, where they earned a Bachelor's degree in Economics. In 1991 to 1993, they also studied English Literature (British and Commonwealth) at the University of Groningen. In 2016, they took part in a Masterclass in Digital & Innovation at Hyper Island. Additionally, in 2010, they attended the VVD Masterclass.