Gerilyn Difatta

Gerilyn Difatta is a seasoned digital marketing strategist with extensive experience in leading customer experience initiatives across various industries. Currently serving as a Senior Digital Marketing Strategist at DTE Energy since July 2021, Gerilyn manages the web customer experience strategy for a significant regulatory electric program that empowers residential customers. Previous roles include Director of Implementation at Jackson Dawson, where Gerilyn developed a certified pre-owned vehicle program for Ford Motor Company, and Customer Success Manager at Shaw/Scott, focusing on technical and creative team management during an email platform migration. Additional experience spans several digital marketing and account management positions at companies such as CDK Global, Fathom Communications, and Critical Mass, complemented by a Bachelor of Science in Marketing from Oakland University.