Lina Maria Muriel Beltran

Lina Maria Muriel Beltran has a comprehensive work experience in various marketing and communications roles. Lina Maria started their career as a Market & Competition Analyst at Telmex, where they created a competitive analysis department and played a crucial role in setting prices for multiple cities. Lina Maria then moved on to SABMiller as a Competitive Intelligence Specialist, conducting industry analysis and providing strategic recommendations. Lina also worked as an Emotional Teraphy Leader & Entrepreneur, where they managed marketing and sales plans and analyzed and segmented databases for business actions.

Lina Maria'sexperience includes roles as a Marketing Director at Hoteles Royal S.A., where they spearheaded strategic marketing planning and managed the marketing budget. Lina later joined GfK as a Project Marketing Manager, managing market research studies and leading project implementation. Lina Maria then took on the role of Marketing & Sales Director & Product Development at Sipay Plus, contributing to the creation of a product portfolio and managing the Marketing & Product Development Department.

Lina has also worked as a Digital Marketing Manager at Inmobiliaria Sevilla 2000 Real State, where they developed a digital marketing strategy and significantly increased follower and conversion rates. Lina Maria served as the Marketing & Communications Manager at INERCO, managing the Marketing Plan for B2B in multiple countries and overseeing brand positioning and growth marketing. Most recently, Lina worked at BIO-key International, Inc. as a Regional Marketing Manager, EMEA. In this role, they achieved numerous accomplishments, such as increasing Spanish followers on social media, launching a Spanish website, and increasing Spanish traffic and lead generation.

Currently, Lina is the Demand Generation Manager EMEA at DTiQ, where they are responsible for driving demand generation efforts in the EMEA region. Lina Maria'sexpertise spans various marketing channels and activities, including ABM, email, digital marketing, content marketing, webinars, and channel marketing.

Overall, Lina Maria Muriel Beltran has a strong background in marketing and communications, with a track record of achieving impressive results and driving growth for organizations.

Lina Maria Muriel Beltran has a diverse education background in the field of business and marketing. Lina Maria attended Universidad de Los Andes from 2001 to 2007, where they earned a Bachelor of Arts (BA) degree in Business Administration. During their time at Universidad de Los Andes, Lina specialized in Business Marketing, Negotiation, and Economics.

In 2004, Lina had the opportunity to participate in an international exchange program at Tulane University - A.B. Freeman School of Business. This experience provided their with a deeper understanding of Business, Management, Marketing, and Related Support Services.

Later, Lina pursued a Master of Business Administration (MBA) degree from IE Business School, which they completed from 2013 to 2015. This program equipped their with advanced knowledge and skills in the field of business administration, particularly in the area of MBA.

In addition to their formal education, Lina has also obtained several certifications to enhance their professional expertise. In June 2023, they completed the "Account-Based Marketing Foundations" certification from LinkedIn, the "Curso de certificación de Marketing en redes sociales" from HubSpot Academy, and the "Inbound (Nuevo)" certification, also from HubSpot Academy. These certifications demonstrate their commitment to continuous learning and staying updated with the latest marketing practices.