Herve Collignon

Herve Collignon is an accomplished professional in design strategy and innovation, currently serving as an Author for "Strategic Design For A Responsible Future" since January 2024, which offers a fresh perspective on business challenges through design. As the Founder and Managing Director of HOOKS Strategy & Innovation since October 2012, Collignon provides training and coaching on innovation strategies. Additionally, Collignon is involved in academia as a Teaching Faculty member at Hult International Business School and an Adjunct Faculty in Strategic Design at the Dubai Institute of Design and Innovation. Previous roles include teaching design strategy at EMLYON Business School and substantial experience at Procter & Gamble as a Principal Design Manager and Design Manager, along with a tenure at IBM as a Brand Design and Identity Manager. Collignon holds a Diploma in Graphic and Industrial Design from CREAPOLE and a Marketing Diploma from The University of Manchester.