Sally Ritchie

Sally Ritchie has a diverse range of work experience. Sally is currently working as the Head of Performance Marketing at The Dune Group, a position they assumed in 2022. Prior to that, from 2021 to 2022, they served as the Head of Customers at Programmai, where they were responsible for client engagement and optimizing acquisition and retention efforts across digital platforms.

Before Programmai, Sally worked at Dyson from 2019 to 2021 as the Global Head of Media Technology, where they led global measurement and testing programs and was responsible for data quality and governance.

In 2018, Sally was the Data Strategy Director - Unilever at Mindshare. Prior to that, they held roles at ASOS.com, Yahoo, and AFFIPERF, where they gained experience in programmatic advertising and media trading. Sally also worked as a Swimming Instructor at the University of Birmingham and a Windsurfing Instructor at Club Vass.

Sally Ritchie has a strong education background with a focus on marketing and mathematics. Sally obtained a Master of Science (MSc) degree in Marketing from the University of Birmingham in 2011-2012. Prior to that, they completed a Bachelor of Science (BSc Hons) degree in Mathematics with Business Management at the University of Birmingham from 2008 to 2011. Sally also attended Brighton College from 2006 to 2008, although no specific degree or field of study was mentioned for this period.

In addition to their formal education, Sally Ritchie earned the Google Analytics Individual Qualification (IQ) certification from Google Analytics in March 2013.