Sara Hightower

Sara Hightower is an accomplished marketing executive with extensive experience in brand strategy and management. Currently serving as SVP of Brand & Experience at Duo Health since August 2021, Sara previously held the role of VP in the same department. Prior positions include Principal for Marketing & Strategy Consulting at Tuesday, CMO at Payrix, where notable achievements included developing a go-to-market strategy that resulted in significant increases in product volume, leads, and net revenue. At The Marketing Arm, Sara was VP of Integrated Strategy, managing client campaigns for major brands such as AT&T and Procter & Gamble. Early career roles included positions at Time Inc. focusing on consumer research and at American Fidelity as a Marketing Research Analyst. Educational credentials include a BS in Merchandising Management from Michigan State University, an MS in Consumer Affairs from Auburn University, and an Executive Education program at Harvard Business School.