Tony Rivenell is an experienced marketing and digital solutions leader, currently serving as the Owner of R2 Marketing Ltd since January 2016, providing innovative subscription-based marketing services for SMEs. In addition to this role, Tony Rivenell is the Digital Solutions Director at DVT since August 2023. Previously, Tony held positions such as Managing Director at Rivenell 4 T/A Trend Transformations and Group Digital and Marketing Director at MKM Building Supplies. Tony Rivenell's extensive background includes leadership roles at renowned companies such as Halfords, Boots UK, Waitrose & Partners, and Ocado Group, focusing on digital transformation, omnichannel strategies, and customer experience. Academia includes a first-class degree in Product Design from the University of Westminster, along with leadership and management programs at reputable institutions.