Peter Barnard

Peter Barnard has a diverse work experience in the field of creative design and marketing. Peter is currently working as a Creative Director at Dynamic Yield since 2022. In this role, their responsibilities include conceptualizing media campaigns, defining the company's mission through brand channels, and maintaining brand consistency.

Before joining Dynamic Yield, Peter worked as a Senior Brand Designer & Creative Lead at the same company from 2021 to 2022. Peter was responsible for conceptualizing marketing landing pages, banners, and print collateral while effectively communicating the company's values through the brand.

From 2018 to 2021, Peter worked as a Senior Designer at Dynamic Yield. In this role, they played a key role in ideating creative campaigns and public marketing collateral. Peter also acted as a brand custodian, ensuring visual consistency across various platforms and creating assets for digital and traditional media.

Prior to their time at Dynamic Yield, Peter served as an Art Director at Flume Digital Marketing & PR from 2016 to 2018. Peter'sresponsibilities included campaign ideation, managing communication between clients and creative teams, and art direction for various marketing projects.

From 2015 to 2016, Peter worked as a Creative Designer at G&G Productions (PTY) LTD. Peter managed workflow and artwork for the Rage Festival, ideated campaigns and artwork for festival elements, and directed projects for sponsors and clients.

Peter also worked as a Senior Graphic Designer at Shoprite Checkers (PTY) Ltd. from 2009 to 2015. Peter managed the in-house art department, coordinated with different teams, and worked on designing in-store marketing materials and packaging design.

In addition to their professional experience, Peter has a background in music. Peter was a vocalist, guitarist, pianist, and songwriter for the alternative rock band 3rd World Spectator from 2008 to 2014. They released an album through Universal Music Group and performed alongside international acts.

Peter's early career included roles as a Graphic Designer at Mac Daddy Digital in 2008 and a Designer Intern at Tip Publishing in 2007.

Peter Barnard attended Martin Oosthuizen High School from 2000 to 2003, where they obtained their High School Diploma. Following this, they enrolled at Stellenbosch Academy of Design & Photography from 2005 to 2007 and earned a Bachelor of Arts degree in Applied Design.