Shweta Desai

Shweta Desai currently serves as Digital Strategic Manager at E.L.F. Beauty and Chief Executive Officer at Knack Ventures since February 2022. As the Founder of MAAP, Shweta has innovatively developed mechanisms for sustainably dyeing garments using fruits, vegetables, and plant waste. Shweta's experience includes shaping e-commerce strategies as a consultant at Hangar9 and developing US funding strategies for Israeli startup Dynamo. Previously, Shweta was Senior Marketing Manager at LaughGuru, where extensive team management and marketing strategies significantly boosted annual revenues. Shweta holds a Master's in Entrepreneurial Leadership from Babson F.W. Olin Graduate School of Business and advanced diplomas from Mumbai University and Narsee Monjee College of Commerce and Economics in finance and accountancy.