Annika Helmrich

Annika Helmrich, MBA has a strong background in marketing and strategic communications. Annika is currently serving as the Vice President of Growth Marketing at JAGGAER since July 2022. Prior to this, Annika held various roles at E2open and Amber Road. At E2open, they were the Senior Director of Field Marketing and later became the Director of Field Marketing, where they built and led a team responsible for driving pipeline growth through Account-Based Marketing campaigns. Before E2open, Annika spent several years at Amber Road, where they served as the Marketing Director for the Americas and Senior Manager of Global Marketing. Annika also held the position of Marketing Manager, US, where they successfully implemented marketing initiatives and launched a new corporate website. Earlier in their career, Annika worked at FitzGerald Communications as an Account Executive and Account Coordinator, providing public relations support and developing strategic messaging for high-technology clients. Throughout their career, Annika has demonstrated their ability to drive marketing initiatives and lead teams to achieve business goals.

Annika Helmrich, MBA completed their Master of Business Administration (MBA) degree in Marketing from the University of Maryland - Robert H. Smith School of Business from 2003 to 2006. Prior to that, they obtained their Bachelor of Arts (BA) degree in Public Communications from American University between 1997 and 2001.