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Raphaella L.

Customer And Marketing Insights Lead at Early Warning

Raphaella L. has a diverse work experience that spans multiple industries. Raphaella is currently working at Early Warning® as the Customer and Marketing Insights Lead, where they are responsible for driving customer and marketing insights. Prior to this role, they served as the Sr. Product Manager - Developer Experience at Early Warning®, focusing on enhancing the developer experience.

Before joining Early Warning®, Raphaella was the Developer Marketing Manager at Meta, where they played a pivotal role in marketing initiatives targeted towards developers. Raphaella also worked at Grupo Santander, where they held two roles. As the Head of Developer Experience, Sales & Marketing, they focused on enhancing the developer experience and played a key role in sales and marketing activities. Additionally, they served as the Director of Developer Content and Operations, overseeing the creation and management of developer content.

Raphaella's work experience also includes their time at Samsung Electronics. In their role as a Marketing Manager, they worked with the investment team at Samsung Catalyst Fund, developing marketing strategies for startups and co-investors. Raphaella also created digital and social media marketing strategies for Samsung Strategy and Innovation Center. Prior to this, they were part of the team that developed marketing campaigns for the Samsung ARTIK Cloud Services Internet of Things (IoT) platform.

Before their tenure at Samsung Electronics, Raphaella co-founded and served as the CEO of Dancing Jammies and Boo Digital. At Dancing Jammies, they focused on new business development and franchise planning. At Boo Digital, they acted as a bridge between clients in Brazil and Silicon Valley, specializing in live and digital marketing activities for events such as SXSW and Demo Day Brazil.

Overall, Raphaella L. has a wealth of experience in customer and marketing insights, developer experience, and digital marketing, with a track record of success in various roles and industries.

Raphaella L. has a diverse education history. Raphaella attended the MIT Sloan School of Management from 2018 to 2019, focusing on Digital Marketing Analytics. In the same year, they also took courses at Stanford Continuing Studies, specializing in topics such as Artificial Intelligence and Neuroscience. In 2017, they studied Neuromarketing at Stanford Continuing Studies. Prior to that, they completed a course in Digital Marketing Channel at the University of Illinois Urbana-Champaign in 2016. Raphaella has also pursued further education at Stanford Continuing Studies, where they studied Understanding and Leading Market Disruption in 2015. Raphaella'searlier academic achievements include an MBA in Organizational Management from Universidade Católica de Brasília in 2008 to 2009 and a Bachelor's Degree in Advertising from IESB in 2004 to 2007. In addition to their formal education, Raphaella has obtained certifications in UX Research for Agile Teams, Product Management First Steps, and DevOps Foundations: Lean and Agile from LinkedIn in 2022.

Links

Previous companies

Meta logo
Banco Santander logo
Samsung logo

Timeline

  • Customer And Marketing Insights Lead

    May, 2023 - present

  • Sr. Product Manager - Developer Experience

    June, 2022

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