Clinton Sparks

Clinton Sparks provides creative talents, entrepreneurial insights and a proven track record of success innovating across music, lifestyle and influence, business, and esports.

Sparks’ business accolades include being the CEO and founder of Get Familiar, Inc., a marketing, strategy and consulting firm that has partnered with BMG for a worldwide publishing deal and has over a billion streams and millions of records sold with song titles such as “Lean On,” “Turn Down For What” and “Let Me Love You.” He is also owner of the national hip-hop radio station Get Familiar Radio.

Sparks’ music accolades include Grammy nominations, multi-platinum achievements as record producer and songwriter with record sales of more than 75 million. He has forged successful collaborations with notable artists and brands including Diddy, Samsung, Beyonce, Pepsi, Eminem, Nordstroms, Lady Gaga, Sirius XM, Offset, Dash Radio, Yahoo and Kanye West. Sparks expanded on his music career to become a highly successful entrepreneur and marketer.

In July 2020, Sparks co-founded the revolutionary gaming organization and lifestyle brand XSET. In addition to fielding top professional esports teams, XSET highlights diversity and social justice. The organization has recruited high-profile entertainers and esports personalities, leaning heavily into the intersection of pop culture and gaming. Prior to founding XSET, Clinton Sparks served as Vice President of Business Development for FaZe Clan, a professional esports and entertainment company, where he helped grow revenues to $35 million annually.