Ben F.

Ben F. has a diverse range of work experience in various digital marketing roles. Ben started their career as a Digital Marketing Assistant at Armacool, where they gained skills in website hosting/design, communication, Google Ads, and marketing research. During their time at Armacool, they designed a website for online purchases, managed the eBay shop, and studied online advertising strategies.

Ben then worked as a Tour Guide at Skyline Tours, where they organized itineraries and bookings for foreign tourists visiting Western Australia. Ben also handled accommodation, transportation, and translation arrangements, conducted crisis management, and managed the company's Facebook page for promotions.

After their role as a Tour Guide, Ben joined 激果(深圳)科技有限公司 as a Paid Search Leader (SEM). In this position, they were responsible for implementing technical aspects such as Shopify/Wordpress back-end editing and GTM dynamic remarketing code setup. Ben also conducted tests, collected and analyzed data, and identified trends to achieve maximum return on ad spend (ROAS) in paid search campaigns.

Following their role at 激果(深圳)科技有限公司, Ben worked as a Google Ads Specialist | SEM at PatPat. During this time, they focused on managing Google Ads and search engine marketing (SEM) strategies.

Currently, Ben is employed at EcoFlow as a Digital Marketing Strategist - NA Market. Their responsibilities include proposing and implementing marketing strategies on various digital platforms such as Google and Facebook, with a focus on the North American market.

Ben F. pursued a Bachelor's degree in Marketing and Tourism Hospitality with a double major at Curtin University from 2017 to 2020. During their time there, they were also a member of THESA (Tourism, Hospitality and Events Student Association).

In terms of additional certifications, Ben obtained the following qualifications:

- Measureschool Google Tag Manager Essentials Training from MeasureSchool in November 2021.

- Advanced Google Analytics Integrations with Google Tag Manager from MeasureSchool in October 2021.

- Digital Marketing Qualification Certification from Google Digital Garage in November 2020.

- Google Tag Manager Fundamentals Certificate of Completion from Google Digital Garage in March 2021.

- Google Ads Search Certification from Google Digital Academy (Skillshop) in March 2021.

- Google Analytics Advanced Individual Qualification from Google Digital Garage (Skillshop) in March 2021.