Paul Lee

Mr. Lee is one of the world's leading market experts in strategy, economics and competition in the online and mobile services ecosystem, including key areas of search, search advertising, online user behavior, display advertising, mobile internet, social media, analysis of big data, and privacy. He develops leading edge market, competitive and user behavioral insights from some of the world's largest "Big Data" sources. Paul provides strategy counsel to clients and guidance for government regulators with respect to online competition issues around the globe. He served as Microsoft's chief market analyst for competition issues in online services. As a master strategist in this role and for other clients, Paul's analysis contributions have spanned the highest level dynamics of industry policy to the most minute examination of user reactions to a single search keyword. This scope of study of the online space has allowed him to develop legal evidence showing mechanisms of market power, as well as strategies to help shape market outcomes. With this expanse of analytical depth across the online space, Paul has advised multiple Fortune 500 companies on many parts of the online and mobile value chain, including mergers and acquisitions, product and service innovation, marketing effectiveness, monetization, and many other functions.

Prior to founding Ecuiti, Paul was a Partner at Keystone Strategy, an economics and strategy consulting firm. His previous employers include Gartner, Scient (an eBusiness Services firm), PRTM (a management consultancy), and AT&T Bell Laboratories. He holds a Bachelors of Science in Industrial Engineering and Management Systems Engineering from Pennsylvania State University, and a Masters of Science in Operations Research from Stanford University.