Todd Chesnos

Senior Marketing Director at Edelman Financial Engines

Todd Chesnos has a diverse work experience in marketing and analytics roles. Todd started their career as a Marketing Research Analyst at Data Marketing, where they focused on targeting and segmentation strategies using data mining and predictive modeling. Todd then moved on to Franklin Templeton Investments, where they served as a Senior Analyst - Customer Analytics. In this role, Todd led high-level analytical projects, evaluated campaign and program success, and conducted research efforts to drive sales and marketing success.

After their tenure at Franklin Templeton Investments, Todd joined LiveOps Cloud Platform as the Director of Marketing, where they led the performance marketing division. Todd helped clients monetize customer interactions through cross-sell and up-sell offers and facilitated lead generation and direct response marketing initiatives.

Following their time at LiveOps, Todd joined Financial Engines as a Senior Marketing Manager focused on customer acquisition. Todd later transitioned to Edelman Financial Engines, where they held the position of Marketing Director before being promoted to Senior Marketing Director. In these roles, Todd oversaw various marketing teams and was responsible for developing and executing marketing strategies that drove customer engagement, acquisition, and retention for the largest Managed Account provider in the 401k space.

Overall, Todd Chesnos has a strong background in marketing strategy, analytics, and leadership, with a focus on driving business growth through effective marketing initiatives.

Todd Chesnos completed their Bachelor's degree in Marketing at Santa Clara University from 2000 to 2004. Todd later pursued their MBA at the same university from 2007 to 2010.

Links

Previous companies

Franklin Templeton Investments logo

Timeline

  • Senior Marketing Director

    March, 2021 - present

  • Marketing Director

    October, 2018