Alena V. has extensive experience in trend analysis, market research, and public relations within the fashion industry. Currently serving in a Trends role at Edikted since November 2023, Alena previously held positions such as Trend Specialist at JCPenney and Trend Associate at DICK'S Sporting Goods. Additional roles include partnerships and market research at Pendulum and trend forecasting at Trendland. Alena's experience also encompasses image management at WGSN and assistant roles in special events at Gucci and public relations at MOSCHINO. An early internship at Topfoxx involved creating influencer outreach strategies and managing social media content. Alena earned a Bachelor's degree in Fashion Merchandising from Kent State University, with a minor in Fashion Media, and has also studied at the Kent State University NYC Studio.
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