The Marketing and Sales Team at Edrington is responsible for promoting and driving sales of the company’s ultra-premium spirit brands globally. This includes developing and executing marketing strategies, managing brand positioning, and leading market-specific initiatives to ensure the success of flagship brands like The Macallan, as well as others in their diverse portfolio. The team focuses on maximizing global reach, particularly in high-growth areas such as fine dining, global travel retail, and regional markets in the Americas, Europe, and Asia. Through coordinated efforts, the team aims to enhance brand equity and achieve ambitious sales targets while maintaining Edrington’s commitment to quality and community impact.