Mandy Groen

Mandy Groen has extensive experience in marketing and communications. Mandy began their career in 2010 with roles at various organizations such as the American Cancer Society and Black Bear Crossings on the Lake, where they gained experience in public relations and event coordination. In 2011, they joined Ameriprise Financial Services as an Internal Communications- Experience and Delivery Intern, where they worked on improving intranet sites and editing news content.

From 2011 to 2014, Mandy worked as a Marketing Specialist at Edmentum, where they focused on demand and lead generation campaigns, including email campaigns and automated campaigns. Mandy also coordinated campaigns with website, blog, and social media efforts.

In 2014, Mandy became a Marketing Manager at Great Bay Software, where they were responsible for developing and implementing demand generation programs such as lead management, nurture programs, trigger emails, and online advertisements. Mandy also provided reporting, analysis, and recommendations based on the campaign reports.

From 2015 to 2017, Mandy worked as a Sr. Integrated Marketing Specialist at Deluxe Corporation, where they developed an integrated demand generation marketing strategy and launched the company's account-based marketing strategy.

In 2017, they joined Hoonuit as a Digital and Campaign Marketing Manager, overseeing the company's digital channels, advertising, ABM campaigns, and marketing technology stack.

From 2020 to 2022, Mandy worked at PowerSchool, first as a Senior Marketing Manager for Regional & Strategic Accounts, where they managed field marketing and supported regional and strategic sales partners. Later, they became the Director of ABM & Field Marketing, leading a team focused on personalized messaging, ABM tactics, and omnichannel marketing.

Currently, Mandy holds the position of Director, Demand and Digital Strategy at eDynamic Learning, starting in 2022.

Mandy Groen studied at the University of Wisconsin-Eau Claire from 2007 to 2011, where they obtained a Bachelor of Arts degree in Mass Communications.