Henrique Hallack

Head Of Marketing at Effect Sport

Henrique Hallack has a diverse work experience in the fields of strategic planning, brand strategy, creative leadership, copywriting, and communications analysis. Henrique has held roles such as Head of Strategic Planning at Effect Sport, Team Leader and Brand Strategist at FutureBrand São Paulo, Creative Lead at Ana Couto, and Senior Copywriter/Brand Strategist at Grupo Sal. Henrique has also worked as a Senior Communications Analyst at X3M and as a Social Media Intern at Predileta Produções. Henrique possesses skills in managing teams, client relationships, brand strategy, content production, and social media management. Clients they have worked with include Lance!, Serasa Experian, JBS-Friboi, Nike, Google, and Prefeitura do Rio de Janeiro.

Henrique Hallack has a diverse education history, starting with their Bachelor's degree in Advertising from PUC Minas, which they completed from 2008 to 2012. Prior to that, they studied Economics at the Universidade Federal de Juiz de Fora in 2007 and 2008.

In addition to their formal education, Henrique has pursued various specialized courses and certifications. Henrique attended the Coined International program in Buenos Aires, Argentina, in 2012, focusing on Spanish Language and Literature. In 2013, they studied Redação Publicitária (Advertising Writing) at Escola Cuca. The following year, Henrique explored Brand Experience and Creative Planning at ESPM Escola Superior de Propaganda e Marketing. In 2015, they further honed their skills in Brand Score at Perestroika.

Henrique's commitment to continuous learning is evident through their Inbound Certification from HubSpot, which they obtained in January 2017.

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