Lina Garces is an experienced professional in customer relationship management and marketing, currently serving as CRM Manager at Euroflorist since April 2022, where responsibilities include developing and executing customer relationship strategies and implementing marketing automation for promotional campaigns. Previously, Lina held roles such as Communications Coordinator at Yamaha, overseeing communication asset planning and project leadership, and CRM Campaign Coordinator at PVH Corp., focusing on automated campaigns and customer analytics. Earlier experience includes a position as Marketing Manager at Link2Ticket, analyzing market trends and strategic partnerships, and Data Researcher at the Financial Times. Lina Garces holds a Master’s Degree in International Marketing from BPP University and a Bachelor’s Degree in Fashion Production from Universidad de Palermo.
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