Casey Connelly

Casey Connelly is the Marketing Director, North America at Egress. Prior to this, they were with ETQ as their Senior Marketing Campaign Manager from February 2019 to February 2021. There, they were in charge of all lead generation programs and maintaining them through various channels. This included content syndication, paid email blasts, webinars and pay per click digital advertising. Casey also created Marketo programs for their promoted content, webinars and events. This included landing pages, forms, smart lists and flows. Additionally, they wrote copy for highly technical test automation content for landing pages, promotion emails and social posts. At ETQ, they evaluated the performance of all lead generation programs to report on ROI and recommend campaigns and programs moving forward through Salesforce reports and dashboards. Casey also managed the yearly budget of $500,000 for the lead generation team and planned promotions within the allotted spend. Prior to ETQ, Casey was with Perfecto Mobile as their Digital Marketing Manager from March 2018 to February 2019. There they maintained all lead generation programs through various marketing channels including content syndication, paid email blasts, webinars and pay per click digital advertising. Casey also created Marketo programs for Perfecto Mobile's promoted content, webinars, and events including landing pages, forms, smart lists and flows. Casey wrote copy for highly technical test automation content for landing pages, promotion emails and social posts. Casey evaluated the performance of all lead generation programs to report on ROI and recommend campaigns and programs moving forward through Salesforce reports and dashboards. Lastly, they managed the yearly budget of $500,000 for the lead generation team and planned promotions within the allotted spend. Before Perfecto Mobile, Gupta Media had Casey on their team as Team Supervisor from April 2014 to March 2018. IDG (International Data Group) employed their as a Digital Account Services Report Specialist from June 2013 to May 2014.

Casey Connelly has a Bachelor of Business Administration (BBA) from the Isenberg School of Management at UMass Amherst. Casey also has a certification in AdWords from Imperial College London.

They work with Mark Wright - Director of Marketing & Sales Operations, Daniel Hoy - VP, Corporate Marketing. Casey Connelly reports to Clint Poole, Chief Marketing Officer.