Arancha Lois García

Arancha Lois García is the Chief Customer Officer and Chief Digital Transformation Officer at El Corte Inglés. With a background in marketing and digital business, Arancha has led various customer-focused initiatives and digital marketing strategies throughout her career. She is dedicated to maximizing customer lifetime value and driving profitable customer loyalty. Her expertise lies in creating engaging customer experiences and implementing CRM projects to support overall business growth.