Scott Reynolds

Scott Reynolds is an accomplished eCommerce professional with extensive experience in various leadership roles. Currently serving as the Director of Ecommerce at ELECTRIC since September 2022, Scott has previously co-owned Green Fuz since December 2012. Scott's experience includes serving as the Director of Ecommerce at Reef from August 2019 to August 2022 and as the Director of Digital Merchandising & Brand Sites Experience at Boardriders for a brief period in 2019. Notable achievements include overseeing brand experiences for major labels and managing eCommerce strategies at RVCA, where Scott also held the position of Digital Marketing / Ecommerce Director from July 2012 to March 2019. Earlier in Scott's career, a significant tenure at Active Ride Shop as Ecommerce Director involved developing business strategies and managing sales and marketing efforts.