Elixir
Peter Bingaman has a diverse and extensive work experience in marketing and leadership roles. Peter has worked at various companies, including Elixir, DailyPay Inc., Mercer, MSC Industrial Direct, Deluxe, Nortel, LexisNexis, and IBM.
At Elixir, Peter served as the Interim Vice President of B2B Marketing, where they developed modern marketing capabilities to accelerate growth. Prior to that, they worked as an Executive Marketing Consultant and Advisor, specializing in organizational effectiveness and go-to-market strategy.
During their time at DailyPay Inc., Peter was the Head of B2B Growth Marketing, where they successfully scaled the company and achieved significant revenue growth. Peter also established various marketing functions, including branding, demand generation, and account-based marketing.
At Mercer, Peter held multiple roles, including CMO of North America and Innovation Hub, Head of Marketing for Mercer Marketplace and Innovation Hub, and Head of Marketing for Health & Benefits. Peter led various marketing initiatives, resulting in increased revenue, site traffic, and consultation requests.
Peter also worked at MSC Industrial Direct as the Head of Corporate Marketing, where they repositioned the company as a supply chain solutions provider. Additionally, they served as the Interim Head of Marketing for SMB at Deluxe Corp, Vice President of Global Brand Strategy at Nortel, Executive Managing Director at LexisNexis, and held multiple leadership positions at IBM.
Throughout their career, Peter has demonstrated their ability to drive growth, implement digital marketing transformations, and build high-performance teams.
Peter Bingaman, CMO, Head of Marketing, VP, holds a Master of Business Administration (MBA) degree from Duke University - The Fuqua School of Business. Peter also obtained a Bachelor of Arts (B.A.) degree in Psychology from Bucknell University. In addition, Peter has completed coaching fundamentals at the Co-Active Training Institute. Peter has further enhanced their skills and knowledge through certifications such as Advanced Account Based Marketing Strategy from Demandbase and Hubspot Certified Inbound Marketing from HubSpot.
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Elixir
Elixir is a pharmacy benefits and services company with the scale, flexibility and expertise to help our clients achieve their unique business goals. We have been purposely built and own all the assets needed to optimize the full pharmacy care experience, including: • An industry leading adjudication platform, Laker Software, offering flexibility, efficiency and data privacy protection • Accredited mail and specialty pharmacies, creating an exceptional member experience, waste reduction and cost savings • Population health services through our sister company, Health Dialog • Prescription discount programs for uninsured and under-insured and Medicare Part D plans for individuals, associations and groups As a trusted everyday care connector, we drive lower healthcare costs through better coordination, stronger engagement and personalized services that help achieve whole health for life. By forming genuine partnerships with our clients, we craft solutions to cure today’s pharmacy benefits challenges. For more information about Elixir, visit elixirsolutions.com.