Cmo Peter Bingaman Head of Marketing, Vp

Peter Bingaman has a diverse and extensive work experience in marketing and leadership roles. Peter has worked at various companies, including Elixir, DailyPay Inc., Mercer, MSC Industrial Direct, Deluxe, Nortel, LexisNexis, and IBM.

At Elixir, Peter served as the Interim Vice President of B2B Marketing, where they developed modern marketing capabilities to accelerate growth. Prior to that, they worked as an Executive Marketing Consultant and Advisor, specializing in organizational effectiveness and go-to-market strategy.

During their time at DailyPay Inc., Peter was the Head of B2B Growth Marketing, where they successfully scaled the company and achieved significant revenue growth. Peter also established various marketing functions, including branding, demand generation, and account-based marketing.

At Mercer, Peter held multiple roles, including CMO of North America and Innovation Hub, Head of Marketing for Mercer Marketplace and Innovation Hub, and Head of Marketing for Health & Benefits. Peter led various marketing initiatives, resulting in increased revenue, site traffic, and consultation requests.

Peter also worked at MSC Industrial Direct as the Head of Corporate Marketing, where they repositioned the company as a supply chain solutions provider. Additionally, they served as the Interim Head of Marketing for SMB at Deluxe Corp, Vice President of Global Brand Strategy at Nortel, Executive Managing Director at LexisNexis, and held multiple leadership positions at IBM.

Throughout their career, Peter has demonstrated their ability to drive growth, implement digital marketing transformations, and build high-performance teams.

Peter Bingaman, CMO, Head of Marketing, VP, holds a Master of Business Administration (MBA) degree from Duke University - The Fuqua School of Business. Peter also obtained a Bachelor of Arts (B.A.) degree in Psychology from Bucknell University. In addition, Peter has completed coaching fundamentals at the Co-Active Training Institute. Peter has further enhanced their skills and knowledge through certifications such as Advanced Account Based Marketing Strategy from Demandbase and Hubspot Certified Inbound Marketing from HubSpot.