Michael Martín Binoth

Chief Digital Officer (cdo) at elrowFamily

Michael Martín Binoth has a diverse work experience spanning various roles and industries. Michael is currently serving as the Chief Digital Officer (CDO) at elrow Family since July 2022. Prior to this, they worked at Desigual as the Head of Performance from December 2020 to July 2022. Before that, they held the position of Global Head of Performance & Digital at elrowFamily from March 2019 to December 2020. Michael also served as the CMO at Northweek - Hawkers Group, started in June 2017 and ended in February 2019. Michael worked as an External Teacher for Online Marketing Strategy & Paid Media at Universitat de les Illes Balears from June 2017 to June 2018.

Michael Martín Binoth's career includes roles at Privalia as the Global SEM & Remarketing Manager from January 2017 to June 2017, and as the Advertising Market Manager - Mexico from December 2015 to December 2016. Michael worked as an eBusiness Consultant at King-eClient from August 2012 to December 2015, and also as a Freelance e-Business Consultant for SEO & SEM at Michaelmb from May 2012 to November 2015.

In addition, Michael held the position of Marketing Consultant in Grupo Hostienda from May 2011 to June 2013, and worked as a Consultant at Web4Commerce.

Overall, Michael Martín Binoth has gained extensive experience in digital marketing, performance management, and consultancy, working with notable companies in the industry.

Michael Martín Binoth completed a degree in Marketing & Business Management at La Salle Gracia from 2010 to 2011. Michael then pursued a degree in Advertising & Public Relations at Universitat de Girona from 2011 to 2015. In 2013 to 2014, they attended Bauhaus-Universität Weimar, where they studied Medienwissenschaft.

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