Mimi Padmabandu

Content Strategy Manager at Embark Veterinary

Mimi Padmabandu has a diverse work experience ranging from freelance writing to research. In 2021, they began working as a Senior Content Strategist at Embark Veterinary, where they work closely with Science, Marketing, and PR teams to create engaging and educational long-form content about genetics and Embark's scientific discoveries. In 2020, they were a Clinical Content Manager at Progenity, Inc., where they created a multi-channel publication strategy, wrote SEO-optimized web pages, and worked with Medical Affairs to create seven scientific posters for conference presentations. From 2017 to 2016, they worked at Illumina as a Senior Web Content Specialist and Web Content Specialist, respectively. During this time, they led content strategy and copywriting for Next-Generation Sequencing for Beginners website section, created content strategy and banner ads for an eCommerce pilot campaign, and conducted user research, content strategy, and writing for scientific web pages. In 2016, they were a Web Content Specialist at Thermo Fisher Scientific, where they managed content on the company's corporate site and team SharePoint site. From 2012 to 2009, they worked at Illumina as a Science Marketing Writer and Chemistry Intern, respectively. During this time, they were the editor of Illuminotes, wrote scientific marketing collateral, interviewed key customers, and participated in the development of the HiSeq 2000 genome sequencing instrument. In 2011, they were a Freelance Humanities Contributor at Slader. Finally, in 2010, they were an Undergraduate Researcher at UCLA, where they used bioinformatics tools to annotate Cyclotella cryptica genome and extracted DNA from Arabidopsis thaliana tissue.

Mimi Padmabandu obtained a Bachelor of Science - BS in Molecular, Cell, and Developmental Biology from the University of California, Los Angeles between 2008 and 2012, as well as a Bachelor of Arts - BA in English from the same university during the same time period. Mimi then went on to receive a Master of Arts (M.A.) in Early Modern English Literature from King's College London between 2015 and 2016. In addition, Mimi has obtained various certifications from LinkedIn since 2018, including Advanced Content Marketing, Building an Integrated Online Marketing Plan, Grammar Girl’s Quick and Dirty Tips for Better Writing, Learning Web Analytics, Editing Mastery: How to Edit Writing to Perfection, Introduction to Content Marketing, Content Marketing: Blogs, SEO: Link Building in Depth, WordPress.com Essential Training, Advanced Grammar, Influencing Others, Analyzing Your Website to Improve SEO, Editing and Proofreading Made Simple, Learning to Write Marketing Copy, Professional Networking, SEO: Keyword Strategy, Learning to Write for the Web, SEO Foundations, UX Foundations: Content Strategy, and UX Foundations: Information Architecture.

Links

Previous companies

UCLA logo
Illumina logo
Thermo Fisher Scientific logo

Timeline

  • Content Strategy Manager

    May 1, 2023 - present

  • Senior Content Strategist

    August, 2021

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