Boris Yuzefpolsky

Boris Yuzefpolsky is a UX Research Lead currently involved with Emerging Travel Group and B2B.Ostrovok since December 2022, and previously held similar positions at VOISO, Yandex, and UCHi.RU. With extensive experience in qualitative and quantitative research, Boris has successfully led teams in various capacities, emphasizing the importance of customer experience, organizing design thinking sessions, and creating comprehensive research departments. Achievements include establishing a UX lab at UCHi.RU, enhancing research methodologies, and significantly improving team research practices. Educational background includes a Bachelor's degree in Economics from Ural State Technical University, along with additional studies at Ariel University and Mail.ru Group Education.