Sam Liu

Sam Liu currently serves as the Director of Marketing at Empire Lakes Productions, where responsibilities include leveraging Google and Facebook analytics for engagement, writing website content for SEO, and managing digital marketing campaigns that have doubled profits year-over-year. Previous roles include Digital Mobilization Associate at The Climate Reality Project, where efforts focused on crafting engaging communication materials and managing email and SMS campaigns, and Sustainability Communications and Engagement Assistant at Northwestern University, where campaigns to promote student sustainability engagement were developed. Additional experience encompasses various communications and marketing intern positions, showcasing a strong foundation in digital content creation, social media management, and data-driven marketing strategies. Sam Liu holds a Bachelor of Arts in Communication Studies, Environmental Policy and Culture from Northwestern University and is pursuing a Master’s degree in Urban Planning & Policy at the University of Illinois Chicago.