Cristian Yanez

Cristian Yanez is the Vice President of the Freedom Division at Empire Merchants. He began his career at Molinos, which is Argentina’s largest branded foods product company, as a product manager. He then ventured into the wine and spirit industry and began his career at Moet Hennessy Argentina as the Chandon Brand Manager. In 2007, he moved his family to the United States and spent the next 9 years of his career at Moet Hennessy USA in various sales and marketing roles culminating in his promotion to the Vice President of the Moet Hennessy Wine Division. At MHUSA, Cristian had the responsibility for all Moet Hennessy owned wine brands and all agency brands. During his 18-year tenure with MHUSA, Cristian has had many successes both in Argentina and the United States. His design and implementation of the Trade Marketing platform in addition to the tremendous growth of the wine portfolio and Chandon sparkling wines are among some of his successes. Prior to joining Empire, Cristian has spent the last 4 years at Breakthru Beverage Group as the Vice President of Business Development for the United Division Corporate team, where he was instrumental in strengthening the collaboration between Moet Hennessy USA and the United Division. Cristian was responsible for the Moet Hennessy business in Arizona, Colorado, Maryland, Washington DC, and New York. Cristian is a graduate of Buenos Aires Institute of Technology.