Michelle Cheney

Michelle Cheney is an experienced marketing professional currently serving as the Director of Marketing at Empirical Consulting Solutions since December 2020. With a robust background in brand strategy and digital marketing, Michelle also holds the role of Fractional CMO and Marketing Consultant at Hello Jolly Roger since September 2016. Previous positions include Senior Brand Strategist & Marketing Consultant at fishbat, Digital Strategy & Account Management at CSTMR, and Director of Marketing at Poo~Pourri. Earlier career highlights feature leadership roles as Group Account Director and Account Director at various agencies, including Slingshot, The Integer Group, The Barbarian Group, Square One Advertising, and DDB. Michelle's academic credentials comprise multiple MBAs from The University of Texas at Austin and emlyon business school, with a focus on marketing and international marketing.